On the 21st of May 2018, Chris Taylor, the CEO of Apricus Australia, woke up to find his business account had a negative balance of -$690,000 AUD with another $2,000,000 AUD drawn down on revolving credit. Fast forward 7 years, and the business has become a multi-award-winning entity with an annual turnover of $35M AUD. In this whitepaper, Dr Chesson and Dr Taylor share the journey from the brink of bankruptcy to a thriving, award-winning business.